How TO ADVERTISE Your Music More Effectively
Knowing how to advertise your music is without a doubt THE most important thing you can do for your music business and your music career all together. You know it’s a thing that must be handled and when you’re not making efforts to learn how exactly to market your music more effectively then you should know that, at least, nothing serious will ever happen in your music business career.
The first thing to consider is if you’re currently managing the most basic elements of a highly effective music marketing campaign.
What do After all by this?
To begin it is important to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of a highly effective music advertising campaign are? Let’s face it, in the event that you plan on creating a name for yourself in the music industry it is important to realize you’ll be investing a great deal of your personal time and money into your music career. If you’re certain your absolute goal would be to mold your music talents into a true “music business” and you have no doubts concerning the career path you’ve chosen… then you’ll want to be as efficient and productive as possible possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today’s musician.
On the other hand, requesting the sale is occasionally handled effectively but is commonly approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one or even two of these key components minus the essential third aspect in a music advertising campaign won’t generate maximum returns for enough time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting your name out there and partaking in conversations with fans can be cool, even self gratifying and it’s really definitely better than not doing anything at all, but imagine how much more effective you’d be if you went to work on many of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.
The Solution To Ineffective Music Marketing
The bottom line is that whenever you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to concentrate on the elements which are most productive for your music business growth. Divided in an an easy task to follow process these elements of music marketing and music promotion essentially contain a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps necessary to communicate your musical message to them. Everything you do should create an awareness for you and your music always. Approach this with precision and a company direction as well as your music business foundation will undoubtedly be solidified for years ahead.
Step #2 – Interact with Your Audience: I mentioned earlier how stupid simple it really is for connecting with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” get this to process a breeze. Once you’ve laid the original groundwork and you have made your audience aware of just what you have to offer, work on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts wish to know you are for real. That you value them. music You are here for the long-haul. Making connections using them and keeping them involved in your growth process will ensure this happens for you personally.
Step #3 – Sell Your Stuff (Ask for the sale): This one is vital. Unless you have products to sell… you do not have a music business. Attempting to create a steady, consistent cash flow for your music business is key to your long-term success. Entice fans to spend their money and purchase your stuff and the rest of one’s music marketing processes will flow and flourish so much easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s easier to talk about these exact things than it is to create them happen in your career but this is what the music business is focused on so incorporating these processes into your music business campaign is a must, or you simply won’t last long enough to make dent in the music world.
And that’s not what we want for your music career… is it?
Again, it could seem easy enough to map these exact things out on paper nevertheless, you that most bands and musicians will see a hundred and one methods to screw this up.
You’ll either spend too much time on creating awareness and connecting with your audience but then neglect to ask for the sale. Or you’ll ask for the sale solution to often and just forget about connecting with your people. I mentioned earlier that it’s cool to get all gung-ho, get busy, and head on out there and execute a bunch of music marketing, but if you are not touching all three elements of this process on how best to market music, then you’re missing the boat and much more importantly… you’re fans will not be “feeling” your vibe. They just won’t interact with you on a deeper level. Without connection, there’s no sales and without sales, you do not have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re everywhere. Lame pr announcements that musicians love to distribute nowadays. These press releases are posted and sent to my inbox on a daily basis with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Just do it… admit it. You’ve probably sent out something like this yourself at once or another.
Unfortunately there are some issues with this spray and pray technique which will be blatantly obvious when you stack up a headline such as this against my 3 step process. See the news release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step but it fails to connect and that my pal is really a no no. It’s 100% self interested and sadly, it will fail each time it’s used.
Fans and media see right through this. All the band wants may be the money. For a few unknown reason the band is expecting us to head on over to the link included in their press release and click on the buy button. But where’s the bond? What about the awareness we are in need of BEFORE they require the sale?
How TO ADVERTISE Your Music More Effectively